I wanted to take a few minutes and explain why we’ve made the decision to switch camera systems from Canon to Fujifilm. The hope is that our thoughts might be helpful for other photographers considering the same move.

Why Fuji?

First off, what’s wrong with Canon? Nothing at all. We built our business using Canon gear and it has never let us down. The Canon 85mm 1.2 lens is unlike any other. Lot’s of people love Canon for good reason. So why change?

When we bought a Fuji X100S it changed our perception of what a great camera was. Being a fixed lens camera kept the X100S from being something we could use professionally since there are times we need an 85mm, 70-200mm, etc. But, if you are considering buying a X100S (well, the latest model, the X100T is now available) go for it. It’s the best camera we’ve ever used for capturing our day to day lives.

When Fuji released the X-T1, it caught our attention. Why? Several reasons – interchangeable lenses (Fujinon lenses of course which are outstanding) the size and weight, the manual controls and the EVF… There is so much information available on this particular camera that a quick search on Google and Youtube will fill in all the details for you. What about the XT1 convinced us to walk away from a system that was already working good for us? First and foremost it’s the photographer/subject connection the XT1 allows. I’ve noticed a very tangible difference in the reaction of subjects when putting this camera in front of them. The camera seems to just step aside and allow a more personal connection with the world. Our primary objective on every single shoot is to capture real moments, real emotion. The XT1 allows us to do this far better than our Canon’s ever did. It just felt right and we haven’t looked back.

Won’t you miss full frame?

Aren’t we worried that it’s not a full frame sensor though? Not at all. If that’s a hangup for you, start with this great video from Zach Arias: https://www.youtube.com/watch?v=PHYidejT3KY. It’s a great balanced perspective on that aspect of the gear. After you let that soak in a bit, consider the insightful quote from photographer Peter Adams: “Great photography is about depth of feeling, not depth of field.” Again, let that soak in for a minute. What’s the point? Gear is just that, gear. It’s a tool. When someone hires a photographer they are not just renting gear. It’s the experience and vision of the human behind the gear that creates the image. The best tool is the one that enables the photographer to realize their vision the most naturally, most fluidly. For us, for our style of photography, it’s currently the XT1. It has plenty of resolution available for even large wall art, so why get caught up on the megapixel, sensor size, my dad could beat up your dad thinking? Spec sheets don’t make great photographs, that’s all the photographer my friend.

Are we saying that the Fuji XT1 is perfect? Nope, not at all. There are some things that we would like to see improved. But what camera IS perfect? It’s not about perfection. It’s about learning your gear – knowing what you can and cannot expect from it. That just comes down to taking time to figure those things out. Have I ever missed focus with the 5d Mark II? Yes. With the 5d Mark III? Many times. Have I watched the perfect moment come and go while my Canon 50mm 1.2 struggled to focus? Absolutely. Have I had noisy, unusable images from the Canons? Sure thing. Learn your gear, treat it well and stop comparing spec sheets. You’ll produce better photographs when you do.

For us, the pros outweighed the cons. In the end we are able to more easily and consistently produce the images we want to produce. Why wouldn’t we switch?

Hopefully this info will be helpful for anyone else considering switching camera systems. Feel free to drop a comment with any specific questions you might have and we’ll do what we can to answer any questions. Thanks for stopping by!

Oh, and please enjoy a few images from the wonderful XT1….

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